Below is a summary of recent happenings in the search world, as reported on various platforms.
From Search Engine Land:
-
Bing Ads Announces Syndication Deal With AdMarketplace, Gumtree.com
- Oct 8, 2015 by Ginny Marvin
- Bing Ads expands reach for advertisers on US and UK digital properties.
-
Pinterest Aims Internationally With Localized Search Update
- Oct 8, 2015 by Martin Beck
- Pinterest introduces customized search results for French, German, Portuguese, and Japanese users.
-
2015 US Search Award Winners Announced
- Oct 8, 2015 by Ginny Marvin
- Recognizing 22 firms and individuals for their achievements in search engine marketing.
-
Google Now, Microsoft Cortana & The Predictive Search World: Recap From SMX East
- Oct 8, 2015 by Benjamin Spiegel
- Insights on the growth of predictive search technologies and considerations for marketers from SMX East.
-
German Newspaper Publisher Advocates for “Google Tax” Across Europe
- Oct 8, 2015 by Greg Sterling
- Efforts by European newspaper industries to boost revenues in light of disruptive technologies.
-
Only 3 Weeks Until SMX Israel in Jerusalem
- Oct 8, 2015 by Barry Schwartz
- Highlighting the upcoming SMX Israel event on November 1, 2015.
-
Discover Unprecedented Social Media Tactics At SocialPro
- Oct 8, 2015 by Search Engine Land
- Promoting the SocialPro conference that focuses on advanced social media marketing techniques.
-
Internet Searches Increasing For Legal Referrals
- Oct 8, 2015 by Will Scott
- The growing importance of internet searches for finding lawyers, especially among younger consumers.
-
Study: 29% of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata
- Oct 8, 2015 by Greg Finn
- A study reveals ongoing duplicate content issues and low adoption of Schema markup.
- Medical Professional Targeting: Psychographic Hot House
- Oct 8, 2015 by Sponsored Content: aimClear
- Discussing the importance of targeting medical professionals in marketing, particularly in the pharmaceutical and medical supply industries.
Recent Headlines From MarTech:
- PebblePost’s platform integrates direct mail with quick retargeting.
- Pinterest offers localized search features for its international audience.
- Facebook details how "Reactions" emojis will impact News Feed reach.
- Amazon is the starting point for 44% of product searches, questioning whether search is losing its ground.
- Facebook tests new reactions like Love, Haha, Yay, Wow, Sad, & Angry.
- The significance of diversity within an agency team.
- Highlighting three engagement metrics that focus on online user interaction.
- Seventy-five content ideas to maintain visitor engagement.
- Survey indicating the increased overlap between personalization and relevance for consumers.
Search News From Around The Web:
Local & Maps:
- Insights into the new Google Local 3-Pack and its impacts.
- Introduction of a new app for New Delhi by Google India.
Link Building:
- Discussion on why Google still favors traditional link signals over social signals.
Searching:
- Enhancing YouTube video thumbnails with deep neural networks.
- Google for iOS now supports GIFs in image search.
SEO:
- Recommendations on fixing Panda algorithm issues by improving, not removing content.
- Techniques for performing a citation audit for local SEO.
- Ongoing discussions on Google ranking fluctuations.
- Possible updates to Bing search as well.
- Quality content improvements as a better solution for Panda than content removal.
- Google’s talk on handling duplicate content.
- Implications of Wikipedia’s Google ranking for businesses.
- Advocating for recycling old content for improved SEO.
SEM / Paid Search:
- Reasons why Wikipedia outranks other pages.
- Strategies to maintain order in AdWords campaign tracking.
